| 2000
Bass Master Classics Winner, Woo Daves, Praises Jack's Juice. August 2000 Press Release 
Click on the picture of Woo Daves to see the video of his endorsement for Jack's Juice. You must have Real Player installed on your computer to view this. If you don't have Real Player click on the icon below to download a free copy.  In his fifteenth appearance, Woo Daves, won his first BASS Masters Classic this year. He attributes part of his success to the use of Jack's Juice bait spray. From the Classic stages at Soldier Field the night of July 22, Daves remarked, "I used Jack's Juice all day." Daves' endorsement of Jack's Juice, a fish attractant manufactured and distributed out of Orchard Hill, Georgia, came at the same time Jack's Juice distribution is going nationwide. Daves and Jack's Juice had reached an agreement only days before Daves would endorse the bait spray at tournaments, seminars, and through the media in return for sponsorship from Jack's Juice. "I knew we had secured a recognized professional bass angler to use and endorse our product when we formed this alliance," Gordon Dixon, company president said. "For Daves to win the Classic using Jack's Juice was immediate recognition of a successful partnership." Jack's
Juice fish attractant has been on the market for twenty years with
limited distribution. Signing Daves is part of a strategic plan
to take Jack's Juice nationwide to increase its availability to
consumers. "The formula for Jack's Juice has a proven track
record. Daves' endorsement and Class victory gives Jack's Juice
great visibility," Dixon said. |
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